Question 1

What is the best camera lens for shooting cocktails?

Accepted Answer

In our experience, a dedicated macro lens in the 85mm to 105mm range is the gold standard. It allows you to get close enough to capture the texture of a salt rim or the bubbles in a carbonated drink without distorting the shape of the glassware. If you're on a budget, a 50mm prime lens is a versatile second choice for lifestyle-oriented shots.

Question 2

How do you handle reflections on the glass?

Accepted Answer

Reflections are the biggest challenge in this field. We use a combination of black 'flags' (black cardboard) to block unwanted light and polarizing filters on our lenses to cut through glare. Sometimes, we actually want a 'hero' reflection—a clean vertical line—to define the shape of the glass, which we create using a long, thin softbox.

Question 3

Why does my ice always look cloudy in photos?

Accepted Answer

Standard freezer ice contains trapped air and impurities. For professional results, we use 'clear ice,' which is frozen directionally to push air bubbles to the bottom. If you can't source clear ice, we've found that using acrylic 'fake' ice cubes can work for long shoots, though they lack the natural melting look that provides authenticity.

Question 4

Can I use natural light for professional cocktail shots?

Accepted Answer

Absolutely. We often use 'window light' for a soft, organic feel. The key is to avoid direct, harsh sunlight. We recommend placing your setup 2-3 feet away from a north-facing window and using a white sheer curtain as a diffuser to create that soft, high-end glow often seen in editorial magazines.

Question 5

How long does a typical cocktail shoot take?

Accepted Answer

For a single 'hero' shot, we typically allow 60 to 90 minutes. This includes set building, lighting adjustments, and the 'build' of the drink. While the actual shutter click takes a fraction of a second, the preparation is what ensures the condensation looks perfect and the garnish hasn't wilted under the heat of the lights.

Question 6

Is AI photography a viable alternative for beverage brands?

Accepted Answer

AI has become a powerful tool for generating conceptual backgrounds and mood boards. However, it currently has limitations with specific branding and complex liquid physics. While it can produce beautiful generic drinks instantly, it often struggles to replicate a specific bar's unique glassware or a exact brand's logo with 100% accuracy. We see it as a supplement to, rather than a total replacement for, custom photography.

Question 7

How do you keep garnishes looking fresh?

Accepted Answer

We keep our herbs in ice water until the very moment they are needed. For citrus wheels, we cut them fresh for every few frames. Our secret tip: a light spritz of cold water on mint leaves right before the shot makes them look incredibly vibrant and 'just picked' under the studio lights.

Mastering Professional Cocktail Photography