Question 1

How do you capture steam in a still photo?

Accepted Answer

Capturing steam requires two things: a dark background and backlighting. We position a light source behind the cup, angled toward the camera, which illuminates the water vapor. It is crucial to shoot in a cool environment and use a fast shutter speed to keep the steam from looking like a blurry cloud.

Question 2

What is the best lens for shooting coffee?

Accepted Answer

We've found that a 100mm macro lens is the gold standard. It allows you to get close enough to capture the bubbles in the foam while providing a beautiful, compressed background. If you're on a budget, a 50mm f/1.8 (the 'nifty fifty') is a fantastic, versatile alternative for most cafe settings.

Question 3

How do you keep the foam from collapsing during a shoot?

Accepted Answer

In our studio sessions, we often use 'stand-in' cups to set up the lighting and composition. Once everything is perfect, we bring in the real coffee. For long shoots, some stylists use a tiny bit of dish soap or thickener in the milk to help the bubbles hold their shape longer, though fresh milk is always best for authenticity.

Question 4

Should I use natural or artificial light?

Accepted Answer

Natural light from a large window is beautiful but unpredictable. For consistency, especially for a brand's web menu, we prefer using a strobe with a large softbox. This allows us to replicate the 'window light' look at any time of day, ensuring all photos in a collection have a matching aesthetic.

Question 5

How do you handle reflections in the cup or spoon?

Accepted Answer

Reflections are the nemesis of Coffee Photography. We use circular polarizing filters to cut glare on the liquid surface. For spoons or ceramic glazes, we often use small black foam boards (flags) to block out unwanted reflections from the room, ensuring the viewer sees the product, not the camera gear.

Question 6

Can AI replace professional coffee shoots?

Accepted Answer

AI is a powerful tool for generating 'mood' images or background elements, and we use it to speed up the creative process. However, it currently struggles with the precise physics of specific latte art or the exact branding on your custom cups. For authentic, brand-specific menu items, real photography remains the superior choice for building trust.

Question 7

What are the best colors to pair with coffee?

Accepted Answer

We suggest using complementary earthy tones. Deep blues and forest greens make the warm browns of the coffee pop. Alternatively, a monochromatic palette of creams, tans, and browns creates a cozy, cohesive look. Avoid overly bright neon colors, as they can distract from the natural beauty of the brew.

Mastering Professional Coffee Photography for Brands