Question 1

What is the best lens for shooting fish dishes?

Accepted Answer

We highly recommend a 100mm f/2.8 Macro lens. In our experience, this allows you to get close enough to capture the intricate details of the scales and flakes while maintaining a flattering perspective that doesn't distort the plate's shape. It provides the necessary compression to make the dish look full and appetizing.

Question 2

How do I prevent the fish from looking dry in photos?

Accepted Answer

The secret we've found is 'faking' the moisture. Since fish dries out in minutes, keep a small brush and some olive oil nearby. Just before clicking the shutter, lightly dab the oil onto the surface. This creates an immediate highlight that the camera interprets as succulent, fresh moisture.

Question 3

Should I use natural light or artificial studio lights?

Accepted Answer

While natural light is beautiful, it is inconsistent. For professional Fish Photography, we prefer controlled studio lighting. A single large softbox with a grid can mimic a window but allows you to keep the lighting identical for an entire menu shoot, ensuring a cohesive look for your brand.

Question 4

Can AI-generated images replace traditional fish photography?

Accepted Answer

AI is an incredible tool for conceptualizing or creating background elements, and it can generate stunning generic fish dishes instantly. However, it currently lacks the ability to perfectly replicate a chef's specific plating style or a unique, signature recipe. We find AI best used for marketing 'vibes' rather than representing actual menu items.

Question 5

What are the most common mistakes in seafood photography?

Accepted Answer

The most common error we see is 'flat lighting.' If the light comes from the same direction as the camera, the fish loses all its texture and looks like a flat block of color. Always aim for side or back-lighting to reveal the structural beauty of the seafood.

Question 6

How do I choose the right background for fish?

Accepted Answer

We suggest using cool-toned or neutral backgrounds. Blues, greys, and dark stones work exceptionally well because they contrast with the warm tones of cooked fish (like seared salmon or fried cod), making the food the undisputed star of the image.

Question 7

Is it better to shoot raw or cooked fish?

Accepted Answer

It depends on the goal. For a 'farm-to-table' feel, raw fish on ice is incredibly evocative. However, for menu sales, our data shows that cooked, plated dishes perform significantly better as they trigger a direct appetite response in the consumer.

Mastering the Art of Professional Fish Photography