Question 1

What is the best lens for Flat Lay French Food Photography?

Accepted Answer

We highly recommend a 50mm prime lens for most flat lay setups. It provides a field of view that closely mimics the human eye while maintaining sharpness across the entire frame. If you are shooting a very large table spread, a 35mm lens might be necessary, but be cautious of edge distortion which can make plates look oval rather than circular.

Question 2

Can I use AI to generate these images?

Accepted Answer

AI tools are incredibly powerful for creating conceptual layouts or background textures quickly. However, AI often struggles with the specific structural integrity of French pastries or the exact 'drip' of a traditional sauce. While AI can save time on generic b-roll, we believe the best results for a specific restaurant menu come from professional photography or AI-augmented real shots.

Question 3

How do I prevent my flat lay from looking 'flat' and boring?

Accepted Answer

Depth is created through shadows and layers. We suggest using 'hero' props with different heights, such as a tall wine glass (even if just the rim is visible) or a stacked set of plates. Creating intentional shadows with a flag or piece of black foam core can add a three-dimensional quality to a two-dimensional perspective.

Question 4

What are the best backgrounds for French food?

Accepted Answer

To maintain an E-E-A-T compliant, professional look, we recommend neutral tones that don't compete with the food. Light-colored marble, muted slate, or a lightly distressed wooden tabletop are classic choices for French cuisine. These textures suggest a high-end kitchen environment or a rustic countryside setting, enhancing the dish's story.

Question 5

Does natural light work for professional flat lays?

Accepted Answer

Natural light can be beautiful, particularly side-light from a large window. However, it is inconsistent. For commercial work where we need to shoot 20 menu items in a day, we prefer using strobe or continuous LED lighting with large diffusers to maintain a consistent look across the entire menu, regardless of the time of day.

Question 6

How many props should I include in the shot?

Accepted Answer

Less is often more. We follow the 'three-element rule': the main dish, a supporting beverage or side, and a textural element like a napkin or cutlery. Overcrowding the frame can distract the customer from the actual food they are supposed to be ordering. Focus on quality of props over quantity.

Mastering Flat Lay French Food Photography for Menus