Question 1

Is artificial studio light better than natural window light?

Accepted Answer

In our experience, studio light is superior for commercial work because of its repeatability. While natural light is beautiful, it changes every minute. If you are shooting a menu of twelve burgers, the first burger will look different from the last. Studio lighting provides total control over the 'vibe' and ensures every item looks like it belongs to the same brand family.

Question 2

What is the best lens for burger photography?

Accepted Answer

We almost always recommend a 100mm or 105mm macro lens. Burgers are relatively small, and a wide-angle lens (like a 35mm) will distort the shape, making the front of the bun look unnaturally large. A macro lens allows us to stay further back, maintaining the correct proportions while capturing the fine details of the meat grain and sesame seeds.

Question 3

How do you keep the burger looking fresh during a long shoot?

Accepted Answer

Speed is key, but we also use 'stand-in' burgers to set our lights. Once the lighting is perfect, we bring out the 'hero' burger. We also use tricks like cold toppings and a slightly undercooked patty to prevent wilting, then use a handheld steamer or heat gun to melt the cheese at the very last second before hitting the shutter.

Question 4

Do I need expensive strobes for professional results?

Accepted Answer

Not necessarily. While high-end Profoto or Broncolor lights offer faster recycle times and better color consistency, we've seen great results with entry-level speedlights or even high-powered COB LED lights. The most important factor isn't the price of the light, but the 'modifiers' like softboxes and diffusers you use to shape that light.

Question 5

How can AI help with burger photography?

Accepted Answer

AI is a powerful assistant but has limitations. We use AI for background generation or extending a frame, but it often struggles with the specific physics of food—like the exact way a specific brand's sauce drips. However, for quick mockups or social media fillers, AI-generated Studio Light Burger Photography can save hours of production time and significantly lower costs.

Question 6

Why does my burger look flat in photos?

Accepted Answer

Flatness usually occurs when the light is coming from the same direction as the camera (front lighting). To add dimension, move your light source to the side or slightly behind the burger. This creates shadows that define the shape of the ingredients. We always look for the 'shadow side' to give the burger its 3D 'pop' on the screen.

Question 7

Should I use a tripod for food photography?

Accepted Answer

Yes, a tripod is essential. It allows you to lock in your composition and make micro-adjustments to the food styling without the frame moving. It also enables you to use 'focus stacking,' where we take multiple shots at different focus points and merge them later to ensure the entire burger is perfectly sharp from front to back.

Mastering Studio Light Burger Photography for High ROI